Category Archives: podcast

SAP 017: Before you even get started, what it takes.

Chris Westfall on what it takes to be successful

What is the first, most important factor before starting this or any business?
It all begins between your two ears.

“What you think determines how you act and that determines what you get.” – James Schramko

Here is “The Self Confidence Formula” from Napoleon Hill’s Think and Grow Rich:

First. I know that I have the ability to achieve the object of my Definite Purpose in life, therefore, I DEMAND of myself persistent, continuous action toward its attainment, and I here and now promise to render such action.

Second. I realize the dominating thoughts of my mind will eventually reproduce themselves in outward, physical action, and gradually transform themselves into physical reality; therefore, I will concentrate my thoughts for thirty minutes daily, upon the task of thinking of the person I intend to become thereby creating in my mind a clear mental picture of that person.

Third. I know through the principle of autosuggestion, any desire that I persistently hold in my mind will eventually seek expression through some practical means of attaining the object back of it, therefore, I will devote ten minutes daily to demanding of myself the development of SELF CONFIDENCE.

Fourth. I have clearly written down a description of my DEFINITE CHIEF AIM in life, and I will never stop trying, until I shall have developed sufficient self-confidence for its attainment.

Fifth. I fully realize that no wealth or position can long endure. Unless built upon truth and justice therefore, I will engage in no transaction which does not benefit all whom it affects. I will succeed by attraction to myself the forces I wish to use, and the cooperation of other people. I will induce others to serve me, because of my willingness to serve others.

I will eliminate hatred, envy, jealousy, selfishness, and cynicism, but developing love for all humanity; because I know that a negative attitude toward others can never bring me success.

I will cause others to believe in me, because I will believe in them and in myself.

I will sign my name to this formula, commit it to memory and repeat it aloud once a day, with full FAITH that It will gradually influence my THOUGHTS and ACTIONS so that I will become a self-reliant, and successful person.

Listen to the Podcast:


SAP 016: Chris Westfall Interview on “The Lead Jerk” Show

Chris Westfall did a guest interview of the “Lead Jerk” with Matt Lowery.

Matt Lowery, aka “The Lead Jerk” did an interview with Chris Westfall about the world of Medicare Supplements and, specifically, offering them successfully to seniors by telephone.

Chris has been a licensed agent since 1995 and began offering Medicare Supplements in 2008.
By leveraging technology, he figured out how to calm the fears seniors initially have when conducting business by phone and has successfully built a practice with thousands of clients and over 1,000 agents under contract in 42 states.

In this interview, Chris talks about how he got started with Medicare Supplements and the transition from a phone-only sale into an internet-enhanced presentation that builds trust and allows the senior to save money by obtaining the best possible Medicare Supplement plan.

Listen to the Podcast:

Secret to Closing the Sale

SAP 015: Secret to Closing the Sale

What is the closely guarded secret to closing the sale?

You’d be surprised. You’d also be surprised to know HOW MANY agents out there never get around to asking for the sale. Not once.

They put all of the facts out there. They make a case for moving the business. They show how easy the process WOULD be. Then, they provide absolutely no opportunity to take action. These agents feel, and I’ve literally heard this from them, “Well, if they are interested they’ll call me back!”

See the book referenced in the Podcast here:

For more specific best-practices training on How to Sell Medicare Supplements by Phone, visit

 Listen to the Podcast:

Medicare Training for Agents

SAP 014: Should an Agent Have a Website and Facebook Page?

Answering the question, “Should I work on a website, Facebook page, etc.?”

The answer is yes, but it is absolutely critical to understand when to do this important business activity. We have seen far too many agents suffer the consequences of “busy work” in their enterprise, which does not help any seniors nor sell any policies.

Busy work exists soley to distract the agent from the unpleasant reality of having to talk to a live human being, and it should be recognized, and avoided during business hours.

Listen below:


SAP 013: Focus on Activity or Focus on Result?

Should a sales person focus on activity in their day or focus on a daily result?
One brings tremendous business, and one brings much stress.

Watch the video or listen below:


SAP012: Local Marketing for Medicare Supplements

How can you market in your local community for Medicare Supplements?

How can you reach seniors close to home for very little money out of pocket?

Campbell has done just that, in a small town in Georgia. He has built a significant residual income in the process and now works from referrals. Listen to our follow-up interview with Campbell, two years after he started his local marketing campaign. This interview was conducted the week of December 8th, right after the Annual Election Period for Medicare, and Campbell was tired!

How to cold call for Medicare sales - from

SAP 011: Cold Calling for Medicare Supplement Sales

Can you successfully learn cold calling for Medicare Supplements?

In a recent webinar, Chris Westfall interviewed Joe from Florida. Joe is a relatively new agent to Medicare Supplements and has started, just a few months ago, cold calling for Medicare Supplements.  He is doing very well and shares some of what he has learned.

Listen to the podcast, and view more material at

Joe obtained his discounted price on the predictive dialer, demographic suggestions and recommended states to sell in, from

South Carolina Medicare Plans

SAP 010: Chris Westfall Radio Interview on Medicare Plans

Chris Westfall was given an opportunity to be a LIVE guest on a radio program in Charleston, South Carolina to talk specifically about Medicare plans.

Chris met the show’s host through networking locally in the Charleston, SC area.
This gave Chris an opportunity to present his web site for South Carolina titled,

Listen to the interview here..



SAP 009: Cancelling a Medicare Supplement Policy

“When a new one is approved, how do you go about cancelling the OLD Medicare Supplement policy?”

This was a question from a member at

Listen to the podcast where this is answered

“How do you cancel a Medicare Supplement policy?”

Questions answered include:

  • When should you cancel a new Medicare Supplement policy?
  • Do you call, or does the client call the old company?
  • Is a form required to cancel an old policy?
  • Can they get their old policy back?
  • Is there any grace period?

SAP 008: Company Ratings and Medicare Supplements

“Is it true that company ratings are not that important due to companies already being vetted and approved by Medicare to sell supplements?

… and has a Medicare Supplement company ever gone under?
If so, does Medicare cover their liabilities?”

This was a question from a member at

I am very seldom asked about the company’s letter rating, when I help seniors with their Medicare Supplement plan. It is important to know the distinction between what is important and what is not important.

Listen to the podcast where this is answered:


SAP 007: Is it legal to cold call for Medicare sales?

Can I legally call someone and talk about Medicare Supplement plans?

This is a question that was asked by a new agent this week.

The agent said she had heard that you can lose your license, pay a fine, etc. for cold calling someone about Medicare plans.

What the agent is referring to is the marketing of Medicare Advantage Plans.
You can find the marketing rules from CMS about Medicare Advantage plans here.

However, in most all states, it is perfectly legal to telemarketing / cold call, door knock, and approach seniors about Medicare Supplement plans. Only two states, that I know of, have restrictions on the marketing of Medicare Supplement plans.

Those states are Ohio and California.
Near the end of this podcast, I have several suggestions for various new ways to market Medicare Supplement plans through centers of influence.

Those referenced interviews are found at

How to sell medicare by phone

SAP 006: Telemarketing for your own sales

How much calling is involved when starting as just me?

One of the biggest challenges I faced was letting go of the telemarketing to someone else.

It was the best decision I ever made, though.

I would call around 400 numbers a day. I would break it up into 2 hour segments.
One in the morning and one in the afternoon.
Continue reading

Westfall as a Deputy Sheriff

SAP 005: From Deputy Sheriff to Medicare Specialist

From Cop to Running My Own Shop


If I can go from being a sergeant with the sheriff’s office, ordering around criminals AND other deputies, to working with seniors on their financial plans, then YOU can do it, too.

In law enforcement, we were taught to take command of the scene.
Command presence is all you need, 90% of the time, to show up with posture and start making things happen. WIth sales, that’s a 180 degrees different.

As an insurance agent working with seniors, you must develop the skills of a salesperson.
You have to focus on active listening instead of having the solution right off the cuff.

No one cares how much you know until they know how much you care.” – Author Unknown

Success or Failure is a Choice

SAP 004: What makes an agent successful?

What is the difference between a successful agent and a failure in this business?

The answer: A decision.

More help on prospecting can be found at

If you have planned well and set good goals, you can have confidence that you know where you want and need to go. If you have done what you need to do to prepare yourself to win, you do not have to worry. You will have no justification to worry about failure. You can expect to win! Good action today will produce good living tomorrow ~ Zig Ziglar


When can you enroll in a Medicare Supplement?

SAP 003: When can you enroll in a Medicare Supplement?

Answering the question:

“When can someone sign up for a Medicare Supplement plan?”

So often, seniors, and even agents, believe that seniors can only sign up with Medicare Supplement plans during one period during the year. That is not true.
They can sign up for a new Medicare Supplement plan 365 days per year, as long as their health, or a special election period, allows.


Questions answered in this podcast were submitted by members

How to sell Medicare Supplements in other states

SAP 002: How can I market Medicare Supplements in other states?

Answering the question:

“How can I sell Medicare Supplements in other states?

Agents that are adept at selling by telephone understand that they are not limited to the scope of their local marketing area. They soon want to expand their marketing to more lucrative areas of the country. This can be very easily done and this episode goes through the considerations of selling in other states.

Get the non-resident licensing here –

List of Fees for each state –

Questions answered in this podcast were submitted by members of

sell Medicare by phone logo nontrans


SAP 001: Welcome to the Senior Agent Podcast


In this first episode, the following question is answered:
“Should I become a captive agent or an independent agent? What’s the difference?”

Chris Westfall runs a very successful Medicare agency out of Charleston, South Carolina, where he has thousands of clients across 46 states, helping all of his clients by telephone.

These are questions submitted by members at